Inbound Links – SEO Efforts To Boost Traffic

Inbound Links
Credit: SmartBug Media

Inbound links are the links that point to your website from another websites.

Google considers earning inbound links as an SEO ranking factor for both the host and beneficiary websites to improve their visibility and rank on the search engine result page (SERP).

Inbound links are also called external links. They function as authority boosters on the SERP. They’re also known as backlinks which are the paths through which search bots travel between two or more different websites.

One of the possible ways of sending traffic to your website is having a link pointing to your web-page from another website.

If you publish a very useful and informative post, another company may use the post link on their websites to link back to it.

In this context, inbound links are like citations which book authors use in their works to refer to other literature they’ve consulted, which their readers can use for further study.

When visitors from the other websites click on the inbound links, they land on your website. The more that happens, you receive a substantial amount of traffic on your website.

Google so likes this practice that it rewards your effort if it’s ethical or penalize you if your effort is unethical.


Conditions that Validate Your Inbound Links

Gaining inbound links is a very strong white hat SEO practice that can make the SERP ranking of your website increase.

But that may not happen unless your website complies with these two basic SEO conditions:

  1. Domain authority
  2. Relevancy

Improving on Your Domain Authority

Google holds that websites that have massive backlinks must be authoritative, otherwise they’ll be treated as spam.

To Google, having a massive backlinks is like getting a vote from other websites that link to you that you’re the BIG BOSS!

So, how does a big boss look?

They’re authoritative and highly relevant.

When your website plays this role, Google places it ahead of others on SERP.

If you manage to gain massive backlinks, it won’t do you any good if your domain authority is low.

Google’ll fire you!

You can’t possibly gain inbound links without having a strong domain authority. Otherwise, Google’ll regard you as a spammer.

I trust, you don’t want this to happen to you.

So, you have to work hard on your thought leadership to earn your inbound links.

Don’t be unsavory.

Linking To Relevant Websites

One of the possible ways to embed your links on other websites and get a reward from Google is to place your links on relevant websites.

It’s strange to have your link on a website that talks about “women hygiene” when yours talks about “ways to make money online”.

How are they relevant?

Spammers are most caught sending links to irrelevant websites.

But because the approach is unnatural, when spammers hack into other websites to plant their links, they end up linking to websites that’re not relevant to theirs.

According to Robbert Katai on BigCommerce, earning backlinks from low-authority websites or websites that aren’t relevant to your industry can forfeit other SEO efforts you have invested in your website.

Google frowns at websites that link to low-authority and irrelevant websites in order to instill quality in content available on the internet.

Being wary of spammers, businesses don’t just accept backlinks on their websites.

For that reason, to earn quality inbound links is such a difficult task you have to hustle for.

So, to earn inbound links from high-authority websites, the following are the proven methods you can try.

Experts have been using these tricks over a long a period of time to get the link building juice, you too can.

Proven Methods to Earn Inbound Links

Backlinks are inbound links coming from other websites that are relevant to your websites.

Whereas, having a reasonable quantity of backlinks can boost your domain authority.

But the problem is that earning inbound links is not easy. It may take a lot of time waiting for inbound links to come to your website naturally.

In fact, having a lot of great content on the whole of your website isn’t enough to make other websites link back to you.

You have to hustle for more because there’s no limit to the amount of backlinks you need to place your website in the front page of Google search engine.

While your great content attracts your co-bloggers, your efforts in doing these three things I’m about to tell you is a big plus!

Don’t wait until someone links back to your website.

You can try link exchange, backlinko and guest blogging strategies to increase your backlinks.

1. Links Exchange Strategy

The link exchange strategy is a fast backlink building approach that encourages two or more businesses to collaborate.

Think about your business, what do you do? Find other businesses that offer the same products or service and exchange links with them.

Place their brands and links on your website and ask them to do the same for you.

You can design a very good banner for those brands and place them on your website with a link to their websites.

If that’s too much for you to do, why don’t you try Official.My’s Link Exchange Strategy for free?

2. Skyscraper Method

Backlinko’s Skyscraper Method offers you insights into the search engine ranking scores of high-authority websites and start competing with them.

Create content that’s better than the top-ranking content of your competitors.

Then persuade those who link to your competitors’ content to replace their links with a link that points to your own copy.

Neil Patel offers 17 Best SEO Tools to Spy on Your Competitors and get the insights of their inbound links.

Use any of those tools to locate other websites that link to your competitors’ content and make them defect to you instead.

3. Guest Blogging

Guest blogging means not paddling your own canoe.

According to Cambridge, the idiom describes a person who’s independent or someone who needs no help from others.

I don’t think you want to tell me you don’t need help from others to achieve your inbound links effort.

All you need to do is to find blogs that accept guest posts and publish your posts there with the intention to pinpoint a link or more to your own main blog.

There’re a lot of advantages in publishing your content on another person’s website.

The benefits include positioning yourself as an authority; giving your brand a wider exposure and backlinks.

When you do guest blogging, you have the chance to place your links by yourself in the posts you write for others.

So, in the cause of doing this, what’re you waiting for? Add as many relevant links pointing to your website from the website where you’re guest blogging.

In order to achieve quality backlinks with this strategy, ensure you do your guest blogging on blogs or website that have high domain authority.


Earning inbound links from high-authority websites boils down to creating relevant or highly content.

So, whichever approach you intend to use to gain quality links, note that no business will honor your request if your content doesn’t worth it.

If your content is authoritative and relevant, you can realize millions of inbound links in less than six months.

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